Buy Argan Oil products from our partner company - Alassala Olives Ltd and benefit the Argan Oil industry in Morocco.

In what is a unique partnership in the Tourism industry and one that follows a truly ethical path, we have teamed up with Alassala Olives to offer you the opportunity to visit a region and then buy those products either when you are out there or when you get home. Either way, you are supporting the Berber Women’s Cooperatives who are responsible for the local production.

Alassala Olives was founded by Azzelarab Elalaoui and is a company specialised in importing the finest Organic Argan Oil from South West of Morocco into the UK, as well as the finest Olives and Olive Oil from other areas in North Africa. They select the best olives from the regions of Fes and Meknes, known as the heart of the Moroccan Olive industry. They guarantee taste, quality at a very competitive price. Their products are the outcome of a thoroughly extensive research programme and they are products that you cannot find readily available elsewhere in the UK.

Argan oil comes from the nuts of the Argan Tree, which are cracked by hand to extract the seed, which is then ground into paste oil. It is a labour intensive process that uses the traditional processing methods of the local Berber women who work in the cooperatives we take you to on this Tour; it can take up to 12 hours to produce one litre of oil. The production of Argan oil is controlled by women's cooperatives in Morocco, which ensure the Argan trees are not exploited and through fair-trade provide the Berber women with a dependable source of income, a means of improving their financial independence and opens better access to health care and education, which would be impossible if these women were unable to harvest Argan nuts.

By taking this Tour and visiting the Cooperatives and either buying product there or through Alasalla, who ensures the environmental impact of the products are as low as possible, you will be supporting this trade and the Berber ladies.

The Argan Tree (Argania Spinosa) can only be found in the South West part of Morocco. That makes it one of the rarest in the world. The tree is very resistant and can live up to 150 to 200 years. Its roots grow deep in search of water and this helps retain the soil against heavy rain, preventing erosion and limiting the advance of the desert. In 1999, UNESCO added the Argan Tree to the World Heritage List. Argan trees play a vital role in maintaining the ecological balance and as well the economic situation of the population.


Argan Food Oil has potentially a wide range of health and nutritional benefits, when used as part of a healthy diet. Buy Argan Oil products now from Alassala Olives and benefit the women of the Berber Cooperatives.

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